A grande notícia de ontem no mercado artesanal norte americano foi o processo movido pela Lagunitas contra a Sierra Nevada.
Lagunitas acredita que o rotulo da nova cerveja da concorrente, Hop Hunter IPA, infringe a marca registrada de sua cervejaria, considerando que o design da sigla IPA é muito parecido e os consumidores podem se confundir com a nova cerveja, acreditando que ela seria uma colaboração entre as cervejarias.
Mas eles voltaram atrás rapidamente nesta batalha judicial. Tony Magee, o proprietário da Lagunitas, informou no Twitter que a empresa vai tirar o processo movido contra a Sierra Nevada.
Today, January 13th 2015, has been the worst day ever in 23 years of growing my brewery. Worst. Growing a biz involves defending a biz...
— LagunitasT (@lagunitasT) 14 janeiro 2015
Defending a biz requires answers to Hard Questions. Qs like: Are our Foundations Strong? Are our Flavors right? Are our Labels Defensible?
— LagunitasT (@lagunitasT) 14 janeiro 2015
There r many Courts in the world. For me, over the last month, one Court was a series of rebuffed phone calls. Another was a court of law...
— LagunitasT (@lagunitasT) 14 janeiro 2015
Today was in the hands of the ultimate court; The Court of Public Opinion and in it I got an answer to my Question; Our IPAs TM has limits.
— LagunitasT (@lagunitasT) 14 janeiro 2015
I dont know every answer beforehand, so I feel around for the edges and try to learn. Today I was seriously schooled & I heard you well…
— LagunitasT (@lagunitasT) 14 janeiro 2015
Tomorrow mornin well Drop the Infringement Suit & get back to answering other Questions. I dont think I was wrong for wanting to know cuz…
— LagunitasT (@lagunitasT) 14 janeiro 2015
I had to know the Answer, but the Answer came much sooner than I thought and in a different Court than I thought it would. Can I say thanks?
— LagunitasT (@lagunitasT) 14 janeiro 2015
